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CPG Benchmarking ...
the Industry Intelligence you need to evaluate your operation

 

CMS SalesTrac:

Defend your operation or go to bat with senior management for more resources - more heads, more funding, etc.

  8 years of trendable data
     
  Over 100 critical sales force measures
       
    Costs, headcounts, initiatives, successes, growth trends, category management status, trade and media spending, etc.
     
  30 - 50 leading manufacturers participate each year
     
  And, we provide Analysis / Action templates for department-by-department analysis by your people, or by us.
     
     

CMS CustomerTrac:

Using a combination of quantitative and qualitative questions, the CMS CustomerTrac can get you the customer's viewpoint quickly and accurately to:

  • Identify Company Initiatives Critical for Success
  • Benchmark Your Performance Against Peer Companies
  • Measure Customer Satisfaction
  • Identify the Need for Product or Service Improvements
  • Allocate Both Outside and Company Resources Effectively & Efficiently
  • Obtain Feedback on Key Strategies and Initiatives
  • Provide Timely and Valuable Input into the Customer Planning Process
  • Establish a Customer Perception Baseline for Ongoing Tracking

CMS has unmatched expertise when it comes to designing research and questionnaires, developing and selecting survey techniques (electronic, telephone or in-person), tabulating and summarizing results and providing actionable implications, conclusions and recommendations.

For more information contact Jon Halls @ (203) 445-1974, extension 103.

 

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Yardley, PA — 215.431.0734