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CMS SalesTrac:
Defend your operation or go to bat with senior management for more
resources - more heads, more funding, etc.
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8 years of trendable data |
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Over 100 critical sales force measures |
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Costs, headcounts, initiatives, successes, growth
trends, category management status, trade and media spending,
etc. |
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30 - 50 leading manufacturers
participate each year |
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And, we provide Analysis / Action
templates for department-by-department analysis by your people,
or by us. |
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CMS CustomerTrac:
Using a combination of quantitative and qualitative questions,
the CMS CustomerTrac can get you the customer's viewpoint
quickly and accurately to:
- Identify Company Initiatives Critical for Success
- Benchmark Your Performance Against Peer Companies
- Measure Customer Satisfaction
- Identify the Need for Product or Service Improvements
- Allocate Both Outside and Company Resources Effectively &
Efficiently
- Obtain Feedback on Key Strategies and Initiatives
- Provide Timely and Valuable Input into the Customer Planning
Process
- Establish a Customer Perception Baseline for Ongoing Tracking
CMS has unmatched expertise when it comes to designing research
and questionnaires, developing and selecting survey techniques (electronic,
telephone or in-person), tabulating and summarizing results and
providing actionable implications, conclusions and recommendations.
For more information contact Jon Halls @ (203) 445-1974, extension
103.
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