SalesTrac^SM Overview

Description:	Sales TracSM is an annual benchmarking study (initiated in 1997) of CPG companies' sales costs, go-to-market strategies and industry trends. The major areas benchmarked include: Sales Revenue & Expenses, Promotion Strategy and Expenses, Staffing and Structure, Incentive Compensation, Broker Management, Customer and Retail Management, and Sales Operations.
Participants:	Participants range in size from $50MM to $8B and include HBC, GM and Grocery companies. All company data is confidentially held by CMS. Client reports are broken out by client response vs. total database, type company and multiple size company. 35-45 companies per year participate. Special cuts of the data are available.
Findings:	Each client's report includes an executive summary, trend data from our previous studies, plus actionable efficiency and effectiveness charts and graphs. CMS provides in-depth analysis upon request.
Pricing:	SalesTracSM costs $7,500 with discounts available for previous participants, share group members and for early submission of survey data.
Survey:	Clients complete a confidential survey and return to CMS for input into our database. Our survey changes each year and we welcome client input into survey questions.
Contact Information:	Call Fred McCormick @ 215-431-0734 or by Email for further details.

How would you like to Prove that:

1. Your overall cost of sales is in line with the industry (or that it isn't)!
2. Your sales growth is in the forefront of the industry.
3. Your deductions rate is higher or lower than that experienced by other similar companies.
4. You need additional headcount to compete effectively (or that you don't)!
5. Industry leaders are investing in CPFR, exchanges and sales teams
6. Your sales organization is effective
7. Your agency commissions are too high (or too low)

Now you can with . . .

CMS SalesTrac^SM

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