The industry has experienced dramatic consolidation among retail customers, manufacturers and service providers. This will continue as retailers and manufacturers try to gain competitive category and consumer advantage, drive costs out of the supply chain, and improve profitability.

The late 90's goal of short-term profits must now be coupled with long-term success. As a result, the transition to larger retailers and manufacturers will continue. But there will still be the need for new, innovative consumer products manufacturers and retail formats to meet the changing needs and demands of the consumer. Is your company poised for success in today's changing marketplace?

CMS has a perspective on the changing consumer products industry and the implications/solutions for your Sales organization. We can present "The Law of Largeness & The New Customer Development Capability" to you and your management team.