Manufacturers have responded with different programs and different levels of intensity. Company response is determined by several factors including: company size, culture, management, and "owner" expectations. The most successful companies continue to monitor trends, develop solutions, and evaluate performance.

The age of "continuous improvement" is still with us. Today no company does it all! But there is a consistent list of manufacturers who are on the leading edge such as P&G, Kraft, J&J, General Mills, Nestle, Frito, Coke, Pepsi and a handful of others. Buckle your seat belts because the pace of change is going to accelerate. Sales Organizations can achieve significant improvement by focusing on strategy and costs.

Have you evaluated your strategies and costs in light of today's marketplace?

To help Sales Organizations identify and measure the actionable elements of manufacturers "go-to-market" strategy and costs, CMS fields SalesTrac.

This annual benchmark study reports the aggregated data from over 30 leading consumer products companies. It allows manufacturers to evaluate their approach and costs versus the industry and competitive sets.